Liz Buechele is the Founder of The Smile Project. 

In addition to The Smile Project, she is a passionate advocate for the Rotary Youth Leadership Award program (RYLA summer camp) where she spends one week each June working as a counselor.

Liz has also previously worked or volunteered at United Way, DoSomething.org, Big Brothers Big Sisters, Riverside Church, the Travis Manion Foundation, the American Cancer Society, American Heart & Stroke Association, The Pollination Project, and YEA (Youth Empowered Action) Camp to name a few.


Liz enjoys writing, running, traveling, and watching the dogs at the Union Square Dog Park in New York City.

Jackie Schultz is the contributing Graphic Designer for The Smile Project brand.

In addition to freelance design work for friends, weddings, and small businesses, Jackie works full time as Marketing & Communications Manager for Governors Club in Chapel Hill, North Carolina. She previously performed as a PhotoPass Photographer for the Walt Disney World Resort, and photography remains a hobby for her, as does wearing Mickey ears. 

Jackie hopes to continue expanding her knowledge on design and social media, and enjoys bright colors, iced coffee, and eating pizza every Tuesday. 

Connect and collaborate with Jackie on Instagram (@applejacks_27) or view her portfolio here