Liz Buechele is the Founder and Executive Director of The Smile Project. 

In 2011, Liz Buechele started writing down what made her happy. One "Happiness is" at a time. This practice of daily joy grew into The Smile Project. With a professional background in the nonprofit industry, Liz feels very lucky to bring her personal experiences and professional expertise to The Smile Project. 


Liz is passionate about youth empowerment and kindness. She enjoys writing, running, traveling, and watching the dogs at the Union Square Dog Park in New York City. Connect with Liz here or be in touch through Smile Project social media. 

Jackie Schultz is the contributing Graphic Designer for The Smile Project brand.

In addition to freelance design work for friends, weddings, and small businesses, Jackie works full time as Marketing & Communications Manager for Governors Club in Chapel Hill, North Carolina. She previously performed as a PhotoPass Photographer for the Walt Disney World Resort, and photography remains a hobby for her, as does wearing Mickey ears. 

Jackie hopes to continue expanding her knowledge on design and social media, and enjoys bright colors, iced coffee, and eating pizza every Tuesday. 

Connect and collaborate with Jackie on Instagram (@applejacks_27) or view her portfolio here